This month I have looked at how to diagnose the cause of low a low conversion rate in an AdWords campaign, highlighting the need to look at both the quality of the ad campaign and the site and landing pages themselves.
There is nothing more frustrating than seeing budget dwindle on a paid search campaign delivering a good amount of traffic but no sales or leads. This is especially true when sometimes only the slightest tweaks to a campaign or landing page can make such a massive difference.
With e-commerce sites in particular, it is essential to build trust with the user; a factor that some website designers and developer forget or neglect. If you're asking a visitor who has clicked an advert to reach your site to buy your product and hand over their money, they have to feel comfortable with your site and confident in your brand. Without this trust, there is no sale.
Please feel free to check out the post and comment at the end if you have any questions or feedback!
