What Causes A Low CTR In AdWords?

This month my Koozai blog post looks at the causes of a low Click Through Rate in Google AdWords and what you can do to improve it.

Source: Nick Andrews' post on Receptional

I have looked at the effects of a low Quality Score and low Average Position and most importantly what you can do to improve them and in turn improve CTR. You should also see your CPC drop as your ad quality and CTR improves, so it's win-win when done right!

Please feel free to check out the post and comment at the end if you have any questions or feedback!